2013 Melbourne Design Awards - Key Dates

1 May - Entries open
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
27 August - Finalists announced
23 September - Voting closes
23 October - Awards Night
2013 Melbourne Design Awards

Graphic Design - Publication

Why Enter

Whether you are a design creator or a design commissioner you can make your mark on the Melbourne design scene by entering the Melbourne Design Awards.

Design Creator
• Gain recognition for your design achievement
• Increase awareness of your work and gain design public and peer comment
• Increased exposure to your potential customers and clients
• Bench mark your work with your peers
• Opportunity to gain national publicity and exposure

Design Commissioner
• Provides a mark of distinction for your product
• Further evidence of excellence in product development
• Bench mark your product with those of your peers
• Increased exposure of your brand / product
• Opportunity to gain national publicity and exposure

Description

This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.

 

Current entries

Triptych Penthouse Brochure

Graphic Design - Publication

Finalist 
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Triptych is a premier boutique apartment address located in the heart of Melbourne's Arts and Entertainment precinct. Comprising of both affordable and high end luxury living options, we were engaged to create a high end brochure that communicated the luxury of newly available and exclusive Triptych Penthouse apartments.  The Penthouse brochure was to be used as a sales tool for both the local and international markets, and therefore inherently needed to reflect the rich values of the building and the luxury of the address via its tone, imagery and over all design.

 

Greenhaven at Somerfield

Graphic Design - Publication

Finalist 
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Create a product brochure that will position a small 25-lot precinct as the premier enclave within an existing development.

 

Great Dane Catalogue

Graphic Design - Publication

- Winner 
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Great Dane is Australia’s premier emporium for Scandinavian design. To mark the company’s 10th anniversary and announce its move from vintage furniture to cotemporary and custom made, Hoyne produced an audacious large format A2 full colour magazine. It has become a collector’s item amongst Great Dane devotees. To get maximum value from a limited budget the campaign focused on one application - a high- end publication in the style of a Scandinavian designer magazine. Key elements included bespoke typography with hand-crafted elements, photography as unexpected art pieces to inspire and surprise, finely-crafted intelligent copy, talking directly to an exclusive style-savvy audience, plus cross-endorsement from design authority figures for added brand credibility. Emphasis was placed on the fact that customers would not see the same collection anywhere else in the world. Hoyne combined believable lifestyle images with hand-sketched design elements and attached a tag line reflective of irrefutable Danish logic - “Buy well and buy once.”

 

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