Graphic Design - Corporate Identity and Branding
Why Enter
Whether you are a design creator or a design commissioner you can make your mark on the Melbourne design scene by entering the Melbourne Design Awards.
Design Creator
• Gain recognition for your design achievement
• Increase awareness of your work and gain design public and peer comment
• Increased exposure to your potential customers and clients
• Bench mark your work with your peers
• Opportunity to gain national publicity and exposure
Design Commissioner
• Provides a mark of distinction for your product
• Further evidence of excellence in product development
• Bench mark your product with those of your peers
• Increased exposure of your brand / product
• Opportunity to gain national publicity and exposure
Description
This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
Current entries
Hello Studio Constantine
Graphic Design - Corporate Identity and Branding
To introduce Studio Constantine to the Australian market, we designed an identity suite articulating the studio’s crafted and conceptual approach.
Lizard Island Brand Identity
Graphic Design - Corporate Identity and Branding
Lizard Island is an exclusive haven of unspoiled beauty positioned on The Great Barrier Reef. Created for those with champagne tastes on champagne budgets, the resort needed a brand identity that reflected its brand positioning. Using water colour, we developed a brand symbol that described the island - a green oasis fringed with pristine white beaches and crystal clear water.
The Royal Children's Hospital
Graphic Design - Corporate Identity and Branding
To create a new identity for The Royal Children's Hospital Melbourne that involved research, strategy, design and documentation suitable for on-going implementation. The brand must have the ability to convey messages of nurturing and position the RCH as the pre-eminent children's hospital in Melbourne, reassuring the staff, a wide range of stakeholders and the community of the reputation of the hospital. At the core of the hospital is a commitment to a united spirit of care for children, which the new identity was required to communicate.
Chisholm & Gamon Rebrand
Graphic Design - Corporate Identity and Branding
For the C&G rebrand we explored further than just successful property businesses — we explored businesses that pioneer innovation, customer service, retail and importantly — team. Say 'Hello' to the new Chisholm & Gamon.
Spicer's Paper School
Graphic Design - Corporate Identity and Branding
To develop a brand identity and communication strategy that repositioned "The PaperPoint Paper School" as "Spicers Paper School" with a new image and presentation format. The Spicers Paper School is a contribution by Spicers to the understanding of the advertising, marketing and design industry about all aspects involved with paper, print and production. As a knowledge service, the brand identity was required to connect, inform and motivate the audience to purchase tickets to the events. A practical, skills based program, Spicers Paper School is a national event involving experts from the paper and print industries participating in workshop programs.
Umi
Graphic Design - Corporate Identity and Branding
A bright, new option in the online lending world for GE Capital, Umi is a brand with a big personality. Its aim is to offer a simple, smart and hassle-free way to finance personal goals.
EightyEight Beaconsfield Identity
Graphic Design - Corporate Identity and Branding
Eighty Eight consists of a selection of luxury residential apartments located opposite Port Phillip Bay beach front. The high level architectural merit of Eighty Eight includes both innovative sustainability features and prominent public art.
Thirty Eight Chairs
Graphic Design - Corporate Identity and Branding
A small Italian restaurant in Bond Street requested an identity using the following mandatories: capital letters, full wording, and an identity that reflected the minimal restaurant interior of stone, timber, steel and glass.
The Merrywell
Graphic Design - Corporate Identity and Branding
The Merrywell is a new Gastronomic Pub located on the Crown Riverside.
Melbourne Water Innovation Program
Graphic Design - Corporate Identity and Branding
Melbourne Water's Innovation Program was an inspiring internal campaign developed to foster a culture where staff ideas can flourish.
VIP Packaging Brand Identity
Graphic Design - Corporate Identity and Branding
VIP Packaging has quickly established itself as a highly successful business with a reputation for innovation and sustainability. The new dynamic logo device and visual tools highlight the unique nature of this business. Inspired by nature, VIP packaging provides function and form for the products we love to live with.
NAB brand identity
Graphic Design - Corporate Identity and Branding
Nab is number 4 of the ‘big 4’ banks in this country. At times struggling to have a voice amongst very active competition, the bank redefined its vision and mapped out a strategy in a bold attack on the other 3. A desire to become one brand with one voice has been driving the business forward for the past 12-18 months. There have been significant implications on the visual identity for the brand and its associated businesses, as it attempts to visually and tonally bring its business streams into alignment. Principals were engaged to review the brand identity across the business, from the core retail brand through to Business and Private Wealth.
Slade Compoundia Identity System
Graphic Design - Corporate Identity and Branding
Whether it's your domestic tabby or an exotic bird, animals can be very particular about what they will ingest. Treating them with conventional medication can be a frustrating and difficult for the vet and for the owner. If they don't like the smell or the taste of something they will walk away. Slade Compoundia specialise in preparing drugs that will be ingested by the most discerning animal – pastes for ‘Sylvester’ that taste like Tuna or liver for ‘Rover’. Compoundia can even make Chocolate flavoured medication for your Macaw who is used to eating the finer things in life. Slade Compoundia make medication for the most discerning food critics.
Heron Island Brand Identity
Graphic Design - Corporate Identity and Branding
Heron Island is known for the vast range of wildlife that families can explore and interact with. We developed the brand essence ‘Nature’s Wonderland’ and then created a brand symbol that describes the wildlife that is present on the land and in the surrounding ocean. The circular form of the symbol recalls a swirling vortex of circling fish and reflects the personality of the brand – vibrant, natural and active.
ShopScience Brand Identity
Graphic Design - Corporate Identity and Branding
ShopScience is a well established consumer insights company specialising in the retail sector. We developed the brand essence ‘Translating insights into competitive advantage’ and then created a brand symbol to bring this idea to life. The structure of our brand symbol reflects ShopScience’s rigorous, systematic approach – information gathering, analysis, and ultimately, the translation of insights into improvement strategies. The feeling of precision that is created by the fine lines and the spectrum of colours elude to the visual language of science.
Huntr Brand Identity
Graphic Design - Corporate Identity and Branding
Huntr is a new breed of retail procurement specialists. With over 20 years experience working with leading retailers and a strong global network, we can track down the most effective, innovative solution from anywhere around the globe and deliver it to you with the utmost efficiency. After all, in this competitive environment, being quick to market is critical.
Studio B Architects Brand Identity
Graphic Design - Corporate Identity and Branding
Studio B is a boutique architecture firm focused on physical spaces which create a sense of community. We worked closely with this small but growing business to bring a new name, bold logotype and visual imagery to life in a modern more contemporary way. The ‘B device’ is ever-changing and acts not only as a window to their work but reflects the transparent approach Studio B takes to each client assignment. The visual language has been adopted across multiple touch-points, from external signage to the digital space, and it’s creating client interest in a business known for specialist architectural design.
Richmond Football Club
Graphic Design - Corporate Identity and Branding
Richmond Football Club was ready for a new identity. An identity that captured the essence of this famous club, reflected its core values and while consistent with the past, was clearly focused on a successful future.
Vignenote
Graphic Design - Corporate Identity and Branding
The study of a Corporate Identity for a winery which produces not only wine, but also has its own recording studio, music room, holiday farm and restaurant. The agency has developed a concept uniting music and wine, with a clear promise: you will hear the sound of wine.
Apura Green Branding
Graphic Design - Corporate Identity and Branding
Apura Green™ (the product) was born out of market demand for a healthier, natural ingredient that improves the overall nutritional content and quality of food and beverage goods.
Red Door Corner Store
Graphic Design - Corporate Identity and Branding
Red Door Corner Store is a small, home-style café housed in a converted MilkBar space. The café is located a short walk from High Street in Northcote, a family-orientated suburb without the hustle and bustle of the inner city. This quiet neighborhood favorite serves wholesome and honest food while always filled with the subtle buzz of locals and new visitors.
City of Casey's Selandra Community Place
Graphic Design - Corporate Identity and Branding
Selandra Community Place (SCP) is an Australian-first concept which centres on an interactive eight-star, zero energy display home that pilots a variety of sustainable initiatives around improving the environment, and health and wellbeing of the wider community. Through innovative combination of QR codes, interpretative signage and interactive media, the City of Casey, ASPECT Studios and Studio Binocular created a communication strategy to deliver key ‘ideas’ to promote sustainability when building new homes and make informed decisions to improve their families’ health and wellbeing. Visitors use smart phones to scan and access a mobile website to gain a deeper understanding of simple ideas they can undertake. The display home uses subtle visual prompts to direct visitors on a self tour, where they can discover ways to improve the health and wellbeing of their families and the planet.
Baker D. Chirico
Graphic Design - Corporate Identity and Branding
“A totally unique experience” – Baker Daniel Chirico, Australia’s most recognised artisan bread maker, launched his second store, in the inner city suburb of Carlton, with a new identity and store that combines the old with the new, the traditional with the surreal, and focuses on the craft of bread making.
The Capitol, South Yarra
Graphic Design - Corporate Identity and Branding
“Setting a new benchmark” – The Capitol, positioned as the premier South Yarra luxury apartment address for Melbourne’s urban elite. Designed by Bates Smart, The Capitol offers unrivalled designer appointments, generous spaces and views of the city skyline and Port Phillip Bay. Premium apartment living on the corner of Toorak Rd and Chapel St.
Gertrude Contemporary
Graphic Design - Corporate Identity and Branding
“Creativity, Risk and Experimentation” – Gertrude Contemporary is regarded as a leading Australian centre for the development and presentation of contemporary art. As such the rebranding of this important institution demanded an outcome of equal parallel.
Pasadena, Clyde
Graphic Design - Corporate Identity and Branding
Create a new brand identity for an outer suburban residential development that will attract Gen Y's.
Hudsons Coffee rebrand
Graphic Design - Corporate Identity and Branding
Hudsons Coffee had a problem. A new owner recognised massive potential in the business but customers were less than enthusiastic. Hoyne went straight to the source – coffee drinkers themselves – to discover what would make Hudsons a brand worthy of international expansion. Hudsons had grown from a flagship store on Elizabeth Street in 1998 to a national coffee store network. The new owner, Emirates Leisure Retail, planned to grow the store base from 50 to 250, ready for international expansion. To achieve this, repositioning and re-branding was required. For the past decade customer response to Hudsons had slipped substantially. Hoyne commissioned research to pinpoint why. The re-brand embraces the spirit of independent cafés, moving away from pedestrian aesthetics associated with chains. A new mindset around quality and perfection is expressed in the strap line: ‘A little love in every drop’. Prior to this project, customer approval ratings for Hudsons Coffee outlets was alarmingly low. Research post-launch of the new trial store showed a lift in approval rating to a staggering 98 percent. Store size and location remained the same, so the only contributing factor to the improved result was the re-branding and new store design.
Architects Eat Corporate Identity and Branding
Graphic Design - Corporate Identity and Branding
Identity and branding for an award winning Melbourne architecture firm, Architects Eat.
CATEGORIES
Marketplace Categories
- Design Event
- Design Manufacturer
- Design Publication - Online
- Design Publication - Print
- Design Retailer - less than 5 shops
- Design Retailer - more than 5 shops
- Premier's Design Awards
Space
- Architecture - Commercial - Constructed
- Architecture - Commercial - Proposed
- Architecture - Mixed - Use - Constructed
- Architecture - Residential - Constructed
- Architecture - Residential - Proposed
- Installation Design - Display
- Installation Design - Exhibit
- Installation Design - Set Design
- Interior Decoration
- Interior Design - Corporate or Hospitality
- Interior Design - Public or Institutional
- Interior Design - Residential
- Interior Design - Retail
- Landscape Architecture
- Lighting Design
- Urban Design
Visual
- Advertising - POS
- Graphic Design - Corporate Identity and Branding
- Graphic Design - Environmental
- Graphic Design - Illustration and Type
- Graphic Design - Publication
- Graphic Design - Three Dimensional
- Motion
Object
- Product Design - Business and Technology
- Product Design - Consumer
- Product Design - Housing and Building
- Product Design - Sport and Leisure
- Product Design - Furniture
- Product Design - Homewares
- Product Design - Lighting
- Product Design - Medical and Scientific
- Textile + Surface Design - Interior
Experience
- Digital Experience - Mobile
- Digital Experience - Website
- Event Experience - Consumer
- Visual Merchandising
- Wayfinding
