Interior Design - Retail
Why Enter
Whether you are a design creator or a design commissioner you can make your mark on the Melbourne design scene by entering the Melbourne Design Awards.
Design Creator
• Gain recognition for your design achievement
• Increase awareness of your work and gain design public and peer comment
• Increased exposure to your potential customers and clients
• Bench mark your work with your peers
• Opportunity to gain national publicity and exposure
Design Commissioner
• Provides a mark of distinction for your product
• Further evidence of excellence in product development
• Bench mark your product with those of your peers
• Increased exposure of your brand / product
• Opportunity to gain national publicity and exposure
Description
This award recognises building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
Current entries
Oscar & Wild
Interior Design - Retail
Oscar & Wild Camberwell is a woman’s fashion boutique owned by the effervescent Iranian born, Melbournian Paloma Hatami. This is the second of her stores following the opening of her original Kew store in 2009. Oscar & Wild stock garments and accessories sourced from locations such as Iran, Dubai and Morocco as well as containing celebrated Australian Designers and International brands catering to fashion savvy clientele. The selection and combination of pieces are rigorously and passionately sourced by Paloma herself, of which the composition is a very real representation of her rich history & style.
Alice Euphemia
Interior Design - Retail
The new store design for Alice Euphemia aimed to transform the existing space into an entirely new retail experience focusing on the experiential. The fitout is based on the notion of an internal ‘terrain’ which connects both levels of the store, the area beneath this terrain is transformed through the use of colour and lighting into a comfortable cave-like space in which the clothes are displayed like jewels on a series of sweeping rails which appear to float in the space. The timber terrain is gently stained to maintain a sense of their materiality, the underside in a dark tint and the upper surfaces limed white. The terrain offers opportunity for display across their entire surface, supporting mannequins and bespoke acrylic display boxes which can be reconfigured to suit the change in seasons & ranges. The path of travel has been carefully considered to encourage the customer to engage with the new store, the flexibility of the design allowing for the store to regularly change, keeping the interest of the frequent visitor whilst maintaining a sense of awe for those new to the brand.
Lucy Folk
Interior Design - Retail
The brief from the client was to create a flagship store with a fitout that embodied the Jewellery brand. The client was excited to have the opportunity to convey the inspiration for the jewellery design in an interior. The store was to be fun and playful whilst having a strong sense of itself not borrowing from empty trends.
Great Dane
Interior Design - Retail
The interior of Great Dane's Fitzroy showroom reflects modern Scandanavian design in a unique visitor experience.
Flower Burnside
Interior Design - Retail
The brief was to create an original and slightly quirky store for the mass market. The space needed to be soft, warm and enticing with an allure of affordable luxury and clothing displayed for ease of browsing and understanding of how garments work together. This revamp of the existing brand’s identity is to be rolled out to 30 existing stores and 30 new stores.siness.
Baker D Chirico
Interior Design - Retail
An undulation of CNC routed plywood forms wall and ceiling. Subtractions from the wall provide display areas for bread; the varying depths of the shelves and heights of the subtractions meticulously arranged to accommodate long baguettes, large round pagnotta, ficelle loaves and other creations. The variety and expanse of the wall gives freedom to arrange and alter the display according to mood or season. Standing in firm counterpoint to the wave of the bread wall, the central counter is conceived of as a giant chopping board, intended to wear and patina gracefully with age and use. Scales, crumb trays, knife holders and POS terminals each have a place on this working bench, all subsumed into the simple sales concept - chop loaf, wrap and sell.
Just Wrapt Kiosk
Interior Design - Retail
Just Wrapt Brand Development and Kiosk Design. We designed an organic looking logo to go with a sexy, innovative, curvy kiosk made from composite materials. A prototype mould has been fabricated and each kiosk is rolled out from the original moulds at a very low cost per unit. This innovative concept is particularly attractive to franchise as the cost to build subsequent kiosks is very low. The first 2 stores are open in Westfield Southland and Victoria Gardens.
AMP Financial Planning Centre
Interior Design - Retail
With AMP being one of the most recognisable brands in Australia, WMK designed a new concept retail store for the financial planning sector. The new financial planning centre is helping Australians “own their tomorrows” today by providing affordable and flexible advice in the Superannuation, Retirement, Investment, Insurance and Home Loans sectors.
Mámor High Tea & Chocolates Szalón
Interior Design - Retail
Mámor translates to "ecstasy" in Hungarian, so our goal in this project was to create a level of pleasure that transports you back to Old Europe as you enjoy your Indulgent High Tea and Exquisite Chocolates in a most unexpected pocket of Melbourne. When you step into our baroque Chocolate & High Tea Szalón, we wanted you to immediately capture our brand by being transported back to Old Europe, to the Austro-Hungarian monarchy, whence the proprietors have come. We interviewed designers and chose TDCreative of Richmond because Peter and Lori Dietze immediately "got" our concept. Some call it a “bordello without a bed”, and that suits us just fine! The Sunday Age “M” magazine called our Szalón “Thinking man's foreplay” and The Australian Travel section called us “One of Australia's Seven Secret Destinations”. Our word of mouth and social media advertising campaign has led to "reservations only" weeks in advance.
Dan Murphy's, Pakenham, Vic
Interior Design - Retail
A new store concept for Dan Murphy's
Fitzgerald Optometrist
Interior Design - Retail
A new premises space for an existing optometrist in Williamstown presented both challenges and opportunities given the shape of the site; large height with a narrow width. The space was designed to fit in with the demographic, with a major focus on creating a different retail experience than that of the standard uninspiring optometrist.
Vision Camberwell
Interior Design - Retail
The clients requirements- were that we up-grade the retail area (and back of house- consulting rooms) to be a contemporary fit-out with enough display area to accommodate 400 sets of spectacles within a tight budget, but also accommodate 6 staff members and their specific work needs. within this frame work(no pun intended) we had the freedom to design whatever we wanted thanks to the clients trust and willingness to take a risk. We began our conceptual stage with all things regarding vision, Colour being the most obvious was carefully considered, the colour green of the carpet and the green hedge promote restful sight. The Braille wall is a bit of fun but also a serious note at the importance of vision . However we also wanted to challenge perceptions of the traditional optometrists interiors. The design was underpinned with the primary consideration that it was a boutique retail space where any genre of product on display could sit comfortably - beautiful spectacles or beautiful dresses .
Urban Attitude
Interior Design - Retail
Urban Attitude is an eclectic giftware store renowned for the party environment of their established Acland Street and Chapel Street stores. The site selected to launch their new brand and flagship store was the heritage-listed former Fitzroy Post Office, located on a prominent corner in Fitzroy. HASSELL was commissioned to work in collaboration with Fabio Ongarato Design to create a ‘party’ atmosphere through an integrated interior and graphic design approach. The concept that resonated was the idea of a giant puzzle, a 3D game of Tetris, and the functionality of the concept allows generous merchandising opportunities, without becoming overwhelming.
CATEGORIES
Marketplace Categories
- Design Event
- Design Manufacturer
- Design Publication - Online
- Design Publication - Print
- Design Retailer - less than 5 shops
- Design Retailer - more than 5 shops
- Premier's Design Awards
Space
- Architecture - Commercial - Constructed
- Architecture - Commercial - Proposed
- Architecture - Mixed - Use - Constructed
- Architecture - Residential - Constructed
- Architecture - Residential - Proposed
- Installation Design - Display
- Installation Design - Exhibit
- Installation Design - Set Design
- Interior Decoration
- Interior Design - Corporate or Hospitality
- Interior Design - Public or Institutional
- Interior Design - Residential
- Interior Design - Retail
- Landscape Architecture
- Lighting Design
- Urban Design
Visual
- Advertising - POS
- Graphic Design - Corporate Identity and Branding
- Graphic Design - Environmental
- Graphic Design - Illustration and Type
- Graphic Design - Publication
- Graphic Design - Three Dimensional
- Motion
Object
- Product Design - Business and Technology
- Product Design - Consumer
- Product Design - Housing and Building
- Product Design - Sport and Leisure
- Product Design - Furniture
- Product Design - Homewares
- Product Design - Lighting
- Product Design - Medical and Scientific
- Textile + Surface Design - Interior
Experience
- Digital Experience - Mobile
- Digital Experience - Website
- Event Experience - Consumer
- Visual Merchandising
- Wayfinding
