2013 Melbourne Design Awards - Key Dates

1 May - Entries open
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
27 August - Finalists announced
23 September - Voting closes
23 October - Awards Night
2013 Melbourne Design Awards

Digital Experience - Mobile

Why Enter

Whether you are a design creator or a design commissioner you can make your mark on the Melbourne design scene by entering the Melbourne Design Awards.

Design Creator
• Gain recognition for your design achievement
• Increase awareness of your work and gain design public and peer comment
• Increased exposure to your potential customers and clients
• Bench mark your work with your peers
• Opportunity to gain national publicity and exposure

Design Commissioner
• Provides a mark of distinction for your product
• Further evidence of excellence in product development
• Bench mark your product with those of your peers
• Increased exposure of your brand / product
• Opportunity to gain national publicity and exposure

Description

This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.

 

Current entries

Beef Essentials iPhone app

Digital Experience - Mobile

Finalist 
View and Vote

MLA wanted to help consumers cook better beef, every time. They identified a gap between beef products and cooking knowledge among its customers- particularly the younger, tech savvy generation and they wanted to bridge the gap using technology the audience uses at their fingertips.

 

City of Casey's Selandra Community Place

Digital Experience - Mobile

Finalist 
View and Vote

Selandra Community Place (SCP) is an Australian-first concept which centres on an interactive eight-star, zero energy display home that pilots a variety of sustainable initiatives around improving the environment, and health and wellbeing of the wider community. Through innovative combination of QR codes, interpretative signage and interactive media, the City of Casey, ASPECT Studios and Studio Binocular created a communication strategy to deliver key ‘ideas’ to promote sustainability when building new homes and make informed decisions to improve their families’ health and wellbeing. Visitors use smart phones to scan and access a mobile website to gain a deeper understanding of simple ideas they can undertake. The display home uses subtle visual prompts to direct visitors on a self tour, where they can discover ways to improve the health and wellbeing of their families and the planet.

 

Aesop Mobile

Digital Experience - Mobile

Finalist 
View and Vote

Aesop came to Butterfly looking to extend the reach of their online offering, through the creation of a mobile store for Australia and New Zealand. By creating a fully mobile compatible template, Butterfly built a mobile site that allowed customers to have exactly the same options that they would on the desktop site, including functionality such as: store location, and a complete online shopping experience.

 

Better Health Channel

Digital Experience - Mobile

- Winner 
View and Vote

Established by the Victorian Government Department of Health in 1999, the Better Health Channel (BHC) is Australia's leading health and medical information website. With a reputation for quality-assured, comprehensive and trustworthy information, it receives over one million unique visitors each month. The multi-award winning site has regularly been ranked by Experian Hitwise as the No. 1 Health and Medical Information Website in Australia.

 

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