Digital Experience - Website
Why Enter
Whether you are a design creator or a design commissioner you can make your mark on the Melbourne design scene by entering the Melbourne Design Awards.
Design Creator
• Gain recognition for your design achievement
• Increase awareness of your work and gain design public and peer comment
• Increased exposure to your potential customers and clients
• Bench mark your work with your peers
• Opportunity to gain national publicity and exposure
Design Commissioner
• Provides a mark of distinction for your product
• Further evidence of excellence in product development
• Bench mark your product with those of your peers
• Increased exposure of your brand / product
• Opportunity to gain national publicity and exposure
Description
This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
Current entries
F2 Architecture website
Digital Experience - Website
Creativity and beautifully simple ideas showcase this international, award wining Architecture practice. With F2 projects at the premium end, it was important for the architectural merit in each design to be the hero. The design solution is minimalist and uses a full screen as the canvas for the spectacular built environment images. The menu system is simple and navigation is particularly fluid allowing the focus to remain on the work.
Carter Digital Website
Digital Experience - Website
A beautiful, single-page website with dapper personality. From the twinkle of the bracket moustache to the launch of the mini space ship, this site has the perfect balance of professionalism and personality.
Birdlife Australia
Digital Experience - Website
Take flight with this stunning visual encyclopaedia of Australian birdlife. Here, you can look up different species of birds, work on projects to help wildlife, and get regular updates on the amazing discoveries relating to our beautiful feathered friends.
Ted Grambeau Website
Digital Experience - Website
World-renowned photographer and water-man, Ted Grambeau, travels the planet documenting waves, surfing, characters and locations.
Intercoiffure Salon Websites
Digital Experience - Website
Intercoiffure Mondial and SCT collaborated in developing a web presence for salons stretching from New York, to London, Tokyo and Berlin.
The Council of Textile & Fashion Industries of Australia (TFIA) Website
Digital Experience - Website
Accessible. Responsive. Impressive. TFIAs newly released website is a love-child of responsive design.
Toys”R”Us Online Store
Digital Experience - Website
Powerfront proudly presents the latest masterpiece – Toys"R"Us Australia (www.toysrus.com.au). The brand new mega store offers more toys and games online with Australia-wide delivery. It is meticulously crafted to provide an unparalleled online shopping experience. Need to see all products within a category? Check out the new mega menu. Looking for a recommendation? See the product’s rating and review to help you decide. Need to purchase a gift for your 3-year old cousin? Use the product finder to find the best match. Visit www.toysrus.com.au now and enjoy the weekly online deal.
Heide Museum of Modern Art Website
Digital Experience - Website
The world famous Heide Museum of Modern Art needed a website to reflect their position as a leading exhibitor of Australian art. Enter fatfish.
ANAM 2012 Website
Digital Experience - Website
The Australian National Academy of Music (ANAM) are committed to producing the next generation of musical leaders. August were committed to creating a fresh, open and clean look online for the organisation for 2012.
Australian Army
Digital Experience - Website
Working within a tight timeline to launch for the Army’s 111th Birthday celebrations, the new Army website is a complete visual redesign that also incorporates fresh content features. By taking a user centred design approach we were able to deliver a site that was tailored for the Army's target audience. The continual involvement of our UX team not only ensured that we were meeting user needs, but that we also aligned to organisational requirements. Social media engagement is a further component of the new website; you can follow the Army on Facebook and Twitter, and can share Army website content via your personal social media channels.
Risk Equip Fitness
Digital Experience - Website
In partnership with Fitness Australia, the risk management arm of Guild Insurance Limited, Risk Equip, created a wealth of information on safe and effective risk management for fitness professionals. Risk Equip came to us to help them deliver that information to Fitness Australia members in a clear and engaging manner. The solution Butterfly provided was an online interactive learning tool, that combined visually engaging content, a clear site structure, with the flexibility of desktop, tablet and mobile accessibility.
Consumer Affairs Victoria
Digital Experience - Website
Consumer Affairs Victoria (CAV) is an organisation that protects and promotes the interests of consumers and businesses in Victoria. CAV sought a modern and flexible web content management system on which to provide information and advice to their audience and a web experience management system to provide an extensible framework on which to build richer engagement experiences.
Ian Potter Museum of Art
Digital Experience - Website
Founded in 1972, the Ian Potter Museum of Art is the University of Melbourne’s art museum. fatfish were invited to evolve their website into a visual documentary of the Museum.
National Diabetes Week 2012
Digital Experience - Website
National Diabetes Week (NDW) ran from the 8th-15th July. The campaign for NDW in 2012 was to push for a Government funded Prevention scheme for Type 2 diabetes through the “email your MP” initiative. This allowed users to be active participants in the campaign. Upon entering your email address and postcode, users were given the option to email their state or federal MP by selecting from a list and using the default letter available, or creating a personal message. The email itself also had a default setting where federal and state MPs were automatically emailed, to approach all facets of the government. Other features of the site include a risk assessment tool where users are able to determine the risks of developing type 2 diabetes, an image rotator of the campaign posters that were promoted around Australia, and information about preventing type two diabetes.
South Australian Tourism Commission
Digital Experience - Website
The South Australian Tourism Commission (SATC) wanted to create a channel to showcase the state and better connect tourism operators with potential tourists. Deloitte Digital worked with SATC to deliver a cutting-edge website that delivers on both fronts. With an inspiring, clean and graphically-brave design, the new southaustralia.com is the result of a purpose-designed and thought-through user experience process. Using evocative imagery and simple navigation, the site aims to engage the visitor and have them discover more of South Australia. Through a combination of design and complex back-end engineering, the user can find that “perfect little B&B” and have their next holiday booked and paid for in fewer than five clicks.
Deloitte Digital
Digital Experience - Website
Deloitte Digital is a global digital consultancy and creative practice. The launch of the global practice and an out of date website provided an opportunity to refresh the brand.
Australian Super
Digital Experience - Website
AustralianSuper is the nation’s biggest industry super fund. It’s website attracts four million visits each year. To serve its members more effectively, AustralianSuper identified opportunities to increase its use of digital channels, specifically online and mobile.
Melbourne Geek Night
Digital Experience - Website
Melbourne Geek Night is an informal get-together for people who work in the web industry around Melbourne to catch-up, have a yarn, share ideas and talk about new techniques and technologies. This is the responsive website we put together to accompany the bi-monthly event.
Thirst Studios Website
Digital Experience - Website
We redesigned our own website in 2012 to promote our ux consulting, design & development services. Given what we do, it was imperative that the site itself serve as a portfolio piece in it's own right. Most importantly, it needed to deliver a truly responsive experience, adapting its design & layout to provide the best user experience for the user, and the device upon which they are viewing it.
CATEGORIES
Marketplace Categories
- Design Event
- Design Manufacturer
- Design Publication - Online
- Design Publication - Print
- Design Retailer - less than 5 shops
- Design Retailer - more than 5 shops
- Premier's Design Awards
Space
- Architecture - Commercial - Constructed
- Architecture - Commercial - Proposed
- Architecture - Mixed - Use - Constructed
- Architecture - Residential - Constructed
- Architecture - Residential - Proposed
- Installation Design - Display
- Installation Design - Exhibit
- Installation Design - Set Design
- Interior Decoration
- Interior Design - Corporate or Hospitality
- Interior Design - Public or Institutional
- Interior Design - Residential
- Interior Design - Retail
- Landscape Architecture
- Lighting Design
- Urban Design
Visual
- Advertising - POS
- Graphic Design - Corporate Identity and Branding
- Graphic Design - Environmental
- Graphic Design - Illustration and Type
- Graphic Design - Publication
- Graphic Design - Three Dimensional
- Motion
Object
- Product Design - Business and Technology
- Product Design - Consumer
- Product Design - Housing and Building
- Product Design - Sport and Leisure
- Product Design - Furniture
- Product Design - Homewares
- Product Design - Lighting
- Product Design - Medical and Scientific
- Textile + Surface Design - Interior
Experience
- Digital Experience - Mobile
- Digital Experience - Website
- Event Experience - Consumer
- Visual Merchandising
- Wayfinding














